Google’s Android OS dominates Q3 market shares

Google’s Android was recently announced to be the leading smartphone company in terms of Q3 market shares update.  Strategy Analytics, a private company which provides data and analysis on strategic market, recently published a report about the current market shares of the various operating systems including, Apple, Android, and others such as Microsoft, Blackberry, and Samsung.

The Android OS dominated over other companies with a growth rate of its market shares to 87.5% for the 3^rd quarter this year.  This meant that for every 10 smartphone sold, Google’s OS runs 9 of them. Meanwhile, Apple suffered loss by 5.2% with shipments from last year’s 48 million count to a decrease of 45.5 million iPhone units. Comparing to their previous reports from Q3 2015, Android’s global smartphone operating system shipment was at 298.0 and increased to 328.6 this year with a growth rate of 10.3% year-on-year. Apple’s market shares went from 13.6% to 12.1%.

The market shares of other smartphone-producing companies like Blackberry, Samsung, and Microsoft fell from 2.3% to 0.3% this third quarter of the year. This indicated that other competing smartphone companies barely made any impact on the changes on the market shares this quarter.

The major factor on Android’s growth this 3^rd quarter of the year was driven by the rise of low-cost sellers from markets in Asia, the Middle East, and Africa, places where smartphone usage is still growing.

Overall, the smartphone industry itself saw a positive growth during the 3^rd quarter of 2016 with their shipment growth by 6%. Last year, shipments during Q3 were only down to 354.2 million but increased to 375.4 million handsets this year. Majority of these shipments came from Android-powered devices.

Apple, on the other hand, still has great chances to recover during the 4^th quarter of the year, since their latest model iPhone 7 and 7 Plus was just released last September.

“Android’s leadership of the global smartphone market looks unassailable at the moment. Its low-cost services and use-friendly software remain attractive to hardware workers, operators, and consumers worldwide”, said Woody Oh, Director at Strategy Analytics.

However, there are still several challenges waiting for Google. “The Android platform is getting overcrowded with hundreds of manufacturers, few Android device vendors make profits, and Google’s new pixel range is attacking its own hardware partners that made Android popular in the first place”, added Oh in the report.

Pixel and Pixel XL were the latest release by Google just last month. The announcement of the series model was considered by analysts to be one of the biggest hardware pushes to date.

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