For its second quarter, Apple Inc. announced a fall in its
iPhone sales on Tuesday. The reason behind may be due to the 10th
anniversary edition iPhone product which will be released later this year.
Sell-in figures vs.
Sell-through figures
A total of 50.76 million iPhones were sold as Apple’s second
quarter ended last April 1. Last year, it was noted that 51.19 million were
sold compared to this year’s. Due to this concern, Apple shares went down by
1.9 percent at $144.65 in after-hours trading as investors made their move.
However, Luca Maestri (Chief Financial Officer of Apple)
contended that the reported figures for the iPhone are only sell-in figures
(units sold to retailers) and not the sell-through figures (units actually sold
to consumers). Following the sell-in basis, the company sold about 52 million
iPhones to its consumers.
Despite the drop in unit sales, Apple iPhone’s profit
increased by 1.2 percent but this can be attributed in the rise in their average
selling price.
iPhone sales to
continue dipping
Apple Inc. CEO Tim Cook even acknowledged the fact that
customers are delaying their purchases as they are waiting for future iPhones
that are being reported earlier than the usual. Such acknowledgement from the
CEO is a clear warning that a dip in the sales of iPhone could endure a year.
The decline in iPhone sales is the fourth time in five
periods in Apple Inc.’s sales history.
Apple’s 10th
anniversary iPhone
So much expectation is building up on Apple’s 10th
anniversary iPhone. It is expected that the new iPhones will be launched in
September. Pre-ordering of new iPhones is set in mid-September and that means
it only has a couple of weeks left to make up for weak sales in the second and
third quarters. There has been an anticipated jump in sales in such quarter
since the 10th anniversary iPhone has features like wireless
charging ability, 3D facial recognition and having a curved display. The big
boost in sales is projected until the first quarter of the next fiscal year. If
investors can wait until then, they will have a lot of cash awaiting them.
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Will Apple Sales Continue to Drop?
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