Apple Inc. is partnering with
Hertz Global Holdings Inc. to test its self-driving auto technology in six of
the car rental company’s automobiles, according to a report. The news report
was published Monday based on California Department of Motor Vehicle documents.
This agreement echoes a larger deal between competitors Alphabet Inc . and Avis
Budget Group Inc .
Hertz shares increased the
most in nearly two years.
The news comes not long after
Tim Cook, Apple CEO, told reporters that the company was focusing on
“autonomous systems” rather than its original plan for an entire self-driving
car.
“We sort of see it as the
mother of all AI projects- it’s probably one of the most difficult AI projects
actually to work on,” Tim Cook said in an interview.
It also comes just hours
after the announcement, on Monday, that Avis Budget Group Inc., Hertz
competitor, formed a partnership with Alphabet Inc.’s autonomous vehicle
division, Waymo. The Avis-Waymo deal will take the form of Avis servicing 600
of Waymo’s self -driving cars in Phoenix, Arizona.
The iPhone maker is renting
Lexus RX450h sport-utility vehicles from Hertz’s Donlenfleet- management unit,
according to recently released documents. When Apple received its license to
test three autonomous vehicles from the state’s DMV in April, the documents
listed Donlen as the lessor and Apple as the lessee. Presumably, this
partnership is a way for Hertz to test self-driving vehicle technology rather
than letting its customers actually rent self-driving cars at this point in
time.
A half- dozen vehicles have
been testing Apple’s autonomous technology on public roads in and around the
San Francisco Bay Area at least a year. The intentions of Apple’s move into
driverless car technology, codenamed Project Titan, changed last year when the
company stopped working on its own car to develop self-driving AI that could be
fitted into other vehicles.
Meanwhile, Hertz stock
slumped by more than 75% over the past 12 months in the middle of falling
revenue and profit, and investor concern about the role rental companies will
play in an automotive industry where self-driving cars and ride-hailing play a
greater role. The shares trimmed some of those losses after Alphabet’s Waymo
unit tapped Avis to manage its fleet of autonomous vehicles in Phoenix.
According to a report, Hertz
shares increased 12.5% to $10.70 on a news Monday morning and were trading in
the high-single-digit percentages before the report at 2:24 PM ET. Within three
minutes, Hertz shares jumped 17.8% to $11.27, the biggest rise since July 2015.
And as of 3:30 PM ET, the stock was trading just below $11.
On one hand, Avis did not
move significantly right after the Hertz-Apple news, but had gradually climbed
to $27.53 as of 3:30 PM ET.
When asked whether Apple
wanted to build its own car in the future, Mr. declined and said, “We’re not
really saying from a product point of view what we will do.”
However, Apple Inc. traded
0.31%, or 0.46, to $145.82, by 4:25 AM GMT-4. It opened in $147.17, with a
session high of $148.28, and a session low of $145.38. Its market
capitalization was $763.68 billion, its P/E ratio was 17.06, and its dividend
yield was 1.73%.
However, Hertz Global
Holdings traded 13.52%, or 1.29, to $10.83, by 4:30 AM GMT-4. It opened in
$9.50, with a session high of $11.27, and a session low of $9.26. Its market
capitalization was $798.61 million.
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Apple and Hertz Partnership for Self-Driving Car Fleet Testing
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