The internet giant recognized
that the threat poses a serious challenge and more immediate action needs to be
taken.
“Terrorism is an attack on
open societies, and addressing the threat posed by violence and hate is a
critical challenge for us all”, Kent Walker, Senior Vice President and General
Counsel at Google, said in a blog spot.
“There should be no place for
terrorist content on our services.”
Before going into detail on
what shape the extra shapes will take, Walker outlines the existing measures
that the company is already taking to help prevent the distribution and
redistribution of terrorist material. This ranges from the thousands of
employees Google has to review content, to technologies and systems that automatically
avert the upload and re-upload of known terrorist material, to the government
and law-enforcement cooperation that the company is involved in.
Throughout the post ,
attention is paid to the company’s aim to obtain a balance between open and
free societies and the prevention of terrorist actions that intend to eat away
these same values.
The four steps are: better
detection of extremist content and faster review, more experts, tougher
standards and early intervention and expanding counter-extremism work.
The Steps
Detection: The company will
devote more engineering resources and advanced machine learning to improve
Google’s identification software. This is the software that will ideally help
identify inappropriate videos automatically and determine between propaganda or
the glorification of terrorist content and legitimate reports on such content
by reputable journalistic networks.
Standards: The YouTube,
online video behemoth, “will be taking a tougher stance on videos that do not
clearly violate its policies”. This means that the videos that border on
infringing its policies, but are technically still allowed such as supremacist
content will be void of the comments section, lack the ability to be
recommended or monetized, and will appear behind and “interstitial warning”.
Intervention: It is a
proactive measure in counter-radicalization. More specifically, YouTube will be
increasing its efforts along the lines of the redirect method, an approach that
redirects targeted ISIS recruitment advertisements into anti-terrorist video
instead, a process which has apparently already proved rather successful.
Expansion: The company hopes
to greatly increase its amount of Trusted Flaggers on YouTube by almost
doubling the amount of Non-Government Organizations that are already operating
and financially backing them up with operational grants. While a great deal of
content flagged as inappropriate can be inaccurate, Google claims that over 90%
of its flags from this group of independent experts are accurate.
Google’s public stance came
after UK Prime Minister Theresa May gave a speech in which she pushed for more
internet regulation as means to prevent terrorism. In that context , it appears
that Google’s Op-Ed is an attempt to influence UK away from internet regulation
that could take more control out of the hands of internet behemoths like
Google.
To that end, Walker mentioned
that Google is working with Facebook, Microsoft and Twitter to create an
international forum devoted to combating terrorist activities online.
“While we and others have
worked for years to identify and remove content that violates our policies, the
uncomfortable truth is that we, as an industry, must acknowledge that more
needs to be done. Now,” Walker said in a blog spot.
Meanwhile, on Thursday,
Facebook offered additional insights on its efforts to remove terrorism
content, a response to political pressure in Europe to militant groups using
the social network for propaganda and recruiting. It ramped up use of
artificial intelligence, such as image matching and language understanding to
identify and remove content quickly, the company said in a blog post.
By 4:00AM GMT-4, Alphabet Inc . (NASDAQ:GOOGL)
traded 0.16%, or 1.56, to $958.62. It opened in $957.91, with a session high of
$959.95 and a session low of $948.70. Its market capitalization was 655.52 billion,
with a P/E ratio of 30.9.
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Google Employs New Steps to Combat Terrorism Online
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