Google, Salesforce Ink an Integration Deal

Cloud-based software maker Salesforce announced on Monday a deal that it has entered with Google, supporting its quickly growing global customer base, and it is anticipated to send aftershocks across the business software market.

Google will enable Salesforce to integrate the latter's core platform with the former's office software.

Salesforce and Google revealed their integration plans involving Google’s office software called G Suite and Salesforce’s core platform. There will also be an integration of Google Analytics into Salesforce’s marketing software, along with a mutual commitment to use each of their products to move forward.

Salesforce said that it would continue its works with Amazon Web Services, with which it inked a deal in May last year, choosing AWS as its preferred cloud provider. However, Google Cloud will now provide services for Salesforce while it is preparing for international expansion.

Google will give much help in the partnership, since the company is opening up Google Analytics and providing a major push to the usefulness of Salesforce’s marketing products.

“This is a first of its kind partnership that we view as the best of both worlds. It brings our companies together with one priority: to make our customers smarter and more productive,” said Ryan Aytay, executive vice president of business development and strategic accounts at Salesforce.

Aytay also said that Google is one of Saleforce’s five biggest customers, and that his company will follow a “multi-cloud” strategy of working with multiple vendors moving forward.

According to Google Analytics Senior Director Babak Pahlavan, the integration of Analystics with the marketing cloud of Salesforce had been Google’s top request.

Tariq Shaukat, Google Cloud president, said that even though Google has offered APIs for companies to build on top of Google Analystics in the past, it has never opened the product up to deep integration before.

Salesforce said that it would continue its works with Amazon Web Services, with which it inked a deal in May last year.

Moreover, the partnership is considered quite a triumph for Diane Greene, the head of Google Cloud. She has been acqui-hired in the latter part of 2015 and has been tasked to help transform Google into a major name in enterprise technology.

Google stays the third runner in the ongoing cloud game of thrones, in which AWS leads the race, tailed closely by Microsoft Azure.

Google has indicated on its earnings call last month that it is bracing to seriously take on the cloud business. Last quarter, it added 2,495 people to its headcount, with most new employees in the technical and sales job in its cloud business.

This partnership with Salesforce is an addition to its recorder high profile alliances. In October, Google announced its partnership with Cisco. In August, it has unveiled its multi-year deal with Marketo.

Meanwhile, its rival Microsoft announced a seven year deal with energy giant Chevron in October.

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