The social media company, Twitter Inc. has been in the spotlight recently, as it has been a platform often used by US President Donald Trump and several celebrities, becoming commonly-used medium in the social media. However, despite this increased attention back to Twitter, the company is still having difficulties generating good quarterly and yearly profits. In addition to that, it Twitter is finding it hard searching for advertisers to fund their operations, unlike bigger social media counterpart, Facebook.
In the light of this challenge, Twitter mentioned on Thursday its plans and considerations on further utilizing TweetDeck, a social media dashboard application used for managing multiple Twitter accounts, with which the company acquired last 2011.
According to reports, the paid subscription feature will give exclusive access to an advanced version of TweetDeck. The planned paid membership option is targeted to business users of the Twitter dashboard and suggested at a price of $19.99 per month.
It was said that Twitter has already started conducting surveys to several users in order to assess whether such extra feature would be received well from the market. According to the company, it regularly conducts surveys and user research in order to receive feedback from user’s to help in its product investment decisions.
A screenshot of the survey has been circling Twitter, showing details and a mock-up of what the subscription version would look like. The screenshot shows activity analytics, alerts about breaking news, as well as information on what the account’s followers are tweeting about.
According to Twitter, the feature will also include “advanced audience insights & analytics, tools to monitor multiple timelines from multiple accounts and from multiple devices, including mobile, all in an ad-free experience.”
“This premium tool set will provide valuable viewing, posting, and signaling tools like alerts, trends and activity analysis, advanced analytics, and composing and posting tools all in one customizable dashboard. It will be designed to make it easier than ever to keep up with multiple interests, grow your audience, and see even more great content and information in real-time,” Twitter stated in an email.
The new TweetDeck innovation proposal comes as the company is struggling to generate more profitable returns as it is having a hard time gathering enough from its advertisers alone.
Twitter’s recent financial statements have been suffering with poor profit returns and slow user growth. Last February 9, TWTR stock plunged by as low as 11.7% following the release of a dismal fourth-quarter earnings report. Since the February plunge, Twitter’s stock has been falling continuously in the stock market, and was recently down by around $3 per share from last month.
TWTR stock climbed 2.28% to $15.27 upon Friday opening bell, indicating investor approval over Twitter possible upgrade to TweetDeck.
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